How to Run a Successful News Release Program
Six simple steps for developing a news release program that extends your reach and generates inquiries.
View ArticleDeciphering Marketing Lingo: Whats the Difference between a USP, Single...
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market...
View ArticleCustomers: The Key To Successful Marketing
What can your prospects, customers and even your rejecters (those who visit but do not buy) teach you about successfully marketing your business? Everything! If you don't know why they buy or don't...
View ArticleWhat Does Your Logo Color Say About Your Business?
Do colors really matter? Yes, they do. Different colors evoke different reactions and emotions. Make sure your logo mark, and all your other marketing materials communicate the personality tone of your...
View ArticleReach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity....
View ArticlePowerhouse Marketing With Persuasive Postcards
The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Here are 10 reasons to consider a postcard for your next marketing effort.
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